CUSTOMER SUCCESS AND SALES

Description: Introduces the nature of business and the environment in which it operates. Forms of business ownership, introduction to operative and facilitating facets of business operation, management, marketing, accounting, statistics, business law, finance, investments, insurance and labor-management relations.

Description: Investigates positives and negatives of entrepreneurship and the process of concept to new venture. Analyzes typical venture errors and focuses on strategic management. Evaluates business ownership and franchising, pricing strategies, financing, location selection and human capital management. Discovers personal leadership traits. Assesses the personal entrepreneurial mindset.

Description: Focuses upon the principal factors of successful selling of goods or ideas. Examines buying motives, sales psychology, customer approach and sales techniques.

Description: Master verbal, non-verbal, and listening techniques crucial in the customer service profession. Cultivate the ability to build and maintain relationships, navigating through diverse customer behaviors and addressing service breakdowns with adept recovery strategies. Explore the intersection of technology and customer service to stay ahead in a dynamic landscape. Develop strategies for retaining customers, focusing on encouraging loyalty through personalized approaches. Delve into special topics like time and stress management, while also enhancing customer service through written communication. Empowers students with the knowledge and skills needed for a successful and fulfilling career in customer success.

Description: Delve into the intricacies of Salesforce, a cutting-edge Customer Relationship Management (CRM) software, by leveraging the Trailblazer platform. Navigate seamlessly through customer service, sales, and marketing Salesforce content and training to cultivate advanced skills essential for diverse career paths. Engage in hands-on Salesforce assignments, applying theoretical knowledge to real-world scenarios and perfecting your expertise. Earn prestigious badges from Salesforce, validating your mastery and symbolizing advanced training in the CRM tool. Emerge well-equipped for dynamic roles in customer relationship management, empowered by the experiential learning provided throughout the course.

Description: Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations.

Recommended: ENG 101 or placement options into ENG 101: english-placement-grid.php

Description: Provides an introduction to social commerce and how to use the major social platforms on a smartphone to market and increase sales. Reviews sales initiatives including programs and alerts to increase sales with targeted customers. Explains the importance of using reward programs in social commerce to increase sales, referrals and customer loyalty.

Description: Presents the history of the source of law, civil and criminal wrongs, law of contracts, agency, employment, property, and related topics. Problems and case materials are used. (NOTE: Transfer students should check with the school they will be transferring to regarding the transferability of this course.)

Description: Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912

Description: Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of the course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets.

Description: Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling, and providing content to Web-based stores and other Internet businesses.