SOCIAL MEDIA SPECIALIST

Description: Focuses on creating, maintaining, measuring and improving social media networks for a variety of industries. Students engage in data-driven decision making to alter or improve social media channels.

Description: Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations.

Recommended: ENG 101 or placement options into ENG 101: english-placement-grid.php

Description: Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness.

Description: Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling, and providing content to Web-based stores and other Internet businesses.

Description: Uncovers the foundational principles and advanced applications of AI, gaining proficiency in leveraging cutting-edge technologies to revolutionize marketing practices. Analyzes and deciphers the intricacies of AI-driven consumer behavior analysis, market segmentation, and campaign optimization. Explores ethical considerations inherent in deploying AI for targeted marketing initiatives, fostering a nuanced understanding of responsible AI usage. Engage in hands-on exercises, utilizing machine learning algorithms to craft innovative solutions for contemporary marketing challenges. This course cultivates a comprehensive skill set, empowering professionals to navigate and excel in the evolving landscape of AI-infused marketing strategies.

Description: Provides work experience in a social media field. Credit is given for participation in a supervised work experience wherein an organized training plan will be followed at a College-approved training station. This course is repeatable twice for a total of three credit hours.

Description: Explores the history, theory, practice and role of public relations in government, corporate, non-profit, and private organizations. Introduces students to the business and creative aspects of public relations, as well as the complexities of issue management. Students will prepare original public relations campaigns for print, broadcast and electronic media. Familiarizes the student with computer software for desktop publishing. Recommended preparation: computer design experience. IAI MC 913

Description: Focuses on the strategic marketing process as it is applied to the sports industry. Topics to be investigated include sponsorships, understanding spectators as consumers, and the application of the marketing mix in a sports environment.

Description: Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912

Description: Provides an introduction to social commerce and how to use the major social platforms on a smartphone to market and increase sales. Reviews sales initiatives including programs and alerts to increase sales with targeted customers. Explains the importance of using reward programs in social commerce to increase sales, referrals and customer loyalty.

Description: Introduces the fundamental skills and knowledge needed to use the Internet and build basic web pages. Students will learn and understand introductory functions of the web, Internet communications, and project management concepts. Social networking tools and the use of multimedia on the web will be explored. Industry career opportunities will be discussed.

Description: Introduces students who are new to coding, to build mobile apps for Apple mobile devices using the language and tools, Swift and Xcode. With MobileMaker.edu technologies, students will build an app, analyzing error in code, and problem solve. Students complete the class with a portfolio of apps and collection of skills that align with a professional workplace.