E-Commerce Business Ethics Case Studies


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Case 4: Marketing & Privacy
What would you do...

E-Kin has expanded and is growing exponentially. In this case, the company has purchased a customer database from a third party. E-Kin deals with the collision of the business' need for marketing and their potential customers' rights to privacy.

To begin working on this case, review the following:

Next, review the Case Questions. Your instructor will assign you to one or more questions. Your instructor will also let you know how to submit your work.

A print version of the case is available for download (rtf pdf).

What would you do...

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