E-Commerce Business Ethics Case Studies |
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Case 4: Marketing & Privacy
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E-Kin has expanded and is growing exponentially. In this case, the company has purchased a customer database from a third party. E-Kin deals with the collision of the business' need for marketing and their potential customers' rights to privacy. To begin working on this case, review the following: Next, review the Case Questions. Your instructor will assign you to one or more questions. Your instructor will also let you know how to submit your work. A print version of the case is available for download (rtf pdf). |
What would you do...
Making Ethical Decisions
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