Sales Management and Development Certificate
This 15 credit-hour certificate program is designed to provide in-service
and pre-service training and development for industrial sales and sales
management personnel representing manufacturers, service marketers, wholesalers
or other marketing middlemen. Through the selection of courses, this program
can satisfy both the career needs of individuals seeking to develop and
expand their selling and account servicing skills and individuals preparing
for sales management responsibilities. This certificate program would
be especially appropriate for individuals who are entering the professional
field without a formal sales or marketing education.
Program requirements are satisfied by completing six hours from Group I and
nine hours from Group II for a total minimum of 15 credit hours. To achieve
an individual program designed to complement the student's industrial
and educational background, the selection of courses should be made in
consultation with the coordinator.
| Electives:
Group I (Select six credit hours from the following): |
| MKT 140
| Principles of Professional Selling
| 3
|
| MKT 141
| Sales Management
| 3
|
| MKT 240
| Advanced Sales Strategies
| 3
|
| MKT 247
| Consumer Buying Behavior
| 3
|
| Electives:
Group II (Select nine credit hours from the following): |
| ACC 211
| Business Law I
| 3
|
| MAT 125
| Purchasing
| 3
|
| MGT 111
| Introduction to Business Organization
| 3
|
| MGT 160
| Principles of Supervision
| 3
|
| MKT 141
| Sales Management
| 3
|
| MKT 240
| Advanced Sales Strategies
| 3
|
| MKT 245
| Principles of Marketing
| 3
|
| MKT 246
| Business to Business Marketing
| 3 |
