Marketing

MKT 106 Retail Merchandising (3-0) 3 hrs.
Focuses upon the merchandising activities related to hardlines, apparel and other softline merchandise. Examines the role and qualifications of the buyer and the influence of consumer preference. Includes budgeting by dollars and assortment, pricing strategy, managing assortments, the selection and promotion of merchandise, and the coordinator of merchandising functions and processes.

MKT 110 Retail Store Layout and Imaging (2-0) 2 hrs.
Examines the importance and relationship of store layout, image projection, interior merchandise presentation and site location to store success. This course is designed to allow the learner to understand the relationship of image and product positioning to sales and profit. Emphasis is placed on layout, space allocation, interior merchandise presentation and store operations.

MKT 120 Customer Service (1-0) 1 hr.
Studies the importance of customer service satisfaction and the functions of various customer relation systems. This course is designed to promote an understanding of customer service in general and how it specifically contributes to the success of the marketplace and individual businesses. Emphasis is placed on the importance of striving for excellence in service to win and hold customers and to gain a competitive advantage.

MKT 140 Principles of Professional Selling (3-0) 3 hrs.
Focuses upon the principal factors of successful selling of goods or ideas. Examines buying motives, sales psychology, customer approach and sales techniques.

MKT 141 Sales Management (3-0) 3 hrs.
Focuses on the responsibilities of the sales executive in planning and evaluating sales activities as well as supervision of a sales force. Attention is given to the administrative activities of sales managers at all levels with emphasis directed to the management of sales forces of manufacturers, service marketers and wholesaling middlemen.
Prerequisite:
MKT 140 or consent of coordinator.

MKT 190 Export Documentation (3-0) 3 hrs.
Provides an understanding of the procedures and necessary documentation for exporting both goods and services. Course content will cover shipping documentation as well as insurance, banking and finance and governmental forms required for export marketing.
Prerequisite:
MKT 260 or consent of coordinator.

MKT 191 Marketing in the European Union (1-0) 1 hr.
Presents a general overview of cultural, political and economic conditions in the European Union. Assists persons interested in conducting business with European countries and those interested in learning about changing European conditions.

MKT 192 Marketing in the Pacific Rim: Ethnic Chinese (1-0) 1 hr.
Presents a general overview of cultural, political and economic conditions of Ethnic Chinese countries including Taiwan, Hong Kong and Mainland. Identifies the similarities and differences of these Chinese-based countries and their importance in world markets. Assists persons interested in conducting business with Ethnic Chinese and those interested in learning about changing conditions.

MKT 193 Marketing in the Pacific Rim: Asian Nations (1-0) I hr.
Presents a general overview of cultural, political and economic conditions of Asian countries including Singapore, Philippines, Thailand, Indonesia and Malaysia. Identifies the similarities and differences of these countries and their importance in world markets. Assists persons interested in conducting business with Asian countries and those interested in learning about changing conditions.

MKT 194 Marketing in the Pacific Rim: Japan and Korea (1-0) 1 hr.
Presents a general overview of cultural, political and economic conditions in Japan and Korea and their importance as business partners. Assists persons interested in conducting business with Japan and Korea and those interested in learning about changing conditions.

MKT 195 Marketing in Mexico (1-0) 1 hr.
Presents a general overview of cultural, political and economic conditions in Mexico and its importance as a business partner. Assists persons interested in conducting business with Mexico and those interested in learning about changing conditions.

MKT 217 Advertising (3-0) 3 hrs.
Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912
Prerequisite:
MKT 245 or consent of instructor.

MKT 240 Advanced Sales Strategies (3-0) 3 hrs.
Develops and refines sales techniques established in previous course work and/or on-the-job sales experience. Opportunities will be available to apply specific selling skills to various sales situations and product categories through presentations and term projects.
Prerequisite:
MKT 140 or consent of instructor.

MKT 245 Principles of Marketing (3-0) 3 hrs.
Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness.

MKT 246 Business to Business Marketing (3-0) 3 hrs.
Provides a comprehensive understanding of industrial marketing by analyzing concepts and techniques in each of the major functional areas of industrial marketing. Topics to be investigated would include market development, product planning, price competition, promotional strategies, customer relations and marketing logistics.
Prerequisite:
MKT 245 or consent of coordinator.

MKT 247 Consumer Buying Behavior (3-0) 3 hrs.
Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of this course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets.

MKT 248 Direct Marketing (3-0) 3 hrs.
Explores the principles involved in the introduction of goods and services directly to the customer through various media sources without the use of a retail facility. Emphasis is placed on determining the correct target market, creating a measurable database, measuring the rate of response, selection and planning of media, and strategic implementation of a planned campaign. Development of direct mail pieces, telemarketing tools and broadcast and print media will be covered.
Prerequisite:
MKT 245 or consent of coordinator.

MKT 250 Retailing (3-0) 3 hrs.
Surveys types of retail institutions, including consideration of store location and organizational procedures, buying and merchandising practices, promotional and personnel policies.

MKT 251 Retail Merchandise Management (3-0) 3 hrs.
Emphasizes the nature and importance of retail merchandise management in relation to the success of the retail firm. The student will demonstrate knowledge and decision making skills of retail management by using case study and problem solving activities to interpret and analyze information faced by merchandise department managers, buyers and independent retailers. The focus will be on strategic merchandise planning; advanced purchasing and pricing strategies; inventory valuation and analysis of profit and productivity performance.
Prerequisite:
MKT 106 or MKT 250.

MKT 252 Internet Marketing (3-0) 3 hrs.
Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling and providing content to Web-based stores and other Internet businesses.

MKT 255 Marketing Research (3-0) 3 hrs.
Provides students with a basic overview of marketing research. Includes an understanding of how and why marketing research is conducted and how it interacts with marketing decision making.
Prerequisite:
MKT 245 or consent of coordinator.

MKT 260 International Marketing (3-0) 3 hrs.
Allows students to gain a broad understanding of the field of international marketing. It also provides insight into how international marketing is conducted, the requisites for effective performance and a knowledge of the special problems involved in language, finance and customs. Most importantly, it assists students in understanding international marketing problems and how marketing procedures apply to international business.

MKT 280 Marketing Problems (3-0) 3 hrs.
Focuses on the application of marketing skills and knowledge to marketing problems, case studies, projects or decision-making simulation.
Prerequisite:
MKT 245 and nine hours of marketing courses, or consent of coordinator.

MKT 281 Internship in Marketing (1-15) 3 hrs.
Provides work experience in a marketing related field. Credit is given for participation in a supervised work experience wherein an organized training plan will be followed at a College approved training station. One lecture hour per week for a seminar devoted to issues dealing with preparation for success in a marketing career.
Prerequisite:
Consent of coordinator.

MKT 285 Topics in Marketing (.5-0 to 3-0) .5-3 hrs.
Studies selected problems or topics in marketing. The exact content and instructional methodology will vary semester to semester depending on the material to be studied. A syllabus or course outline containing additional information will be available with preregistration materials each time that the course is offered. This course may be repeated two times to a maximum of three credit hours.

MKT 290 Principles of Exporting and Importing (3-0) 3 hrs.
Provides a conceptual overview of the world market environment with emphasis on both global exporting and importing. Introduces students to marketing strategies and procedures to capitalize on domestic and overseas world trade potential.
Prerequisite:
Prior or concurrent enrollment in MKT 260.

MKT 292 International Marketing Research (3-0) 3 hrs.
Provides the student with the concepts and procedures for successfully completing international marketing research studies. Specific marketing research subject areas studied will include marketing problem definition, international information source definition, utilizing governmental data, survey design, collection and analysis techniques.
Prerequisite:
MKT 290 and MKT 260.

MKT 293 International Marketing Channel Strategy (3-0) 3 hrs.
Provides a comprehensive understanding of the strategies for exporting both goods and services through alternative marketing channels of distribution. Will address both cost and profit considerations in utilizing multi-level marketing channel intermediaries.
Prerequisite:
MKT 290.