This 17-18 credit-hour certificate program is designed to give individuals
with little or no technical or business training the skills necessary
to start and manage viable Web-based retail businesses. The principles
learned in the program could be applied to existing retailers wishing
to expand by offering a Web-based alternative or to those wishing to open
stand-alone virtual storefronts.
| Required:
|
| MKT 106 |
Retail Merchandising or |
| MKT 217 |
Advertising |
3 |
| MKT 250 |
Retailing |
3 |
| MKT 251 |
Retail Merchandise Management
|
3
|
| MKT 252 |
Internet Marketing |
3
|
| Electives: |
| ACC 099 |
Business Recordkeeping (3
credit hours) or |
| ACC 101 |
Introduction to Financial
Accounting (4 credit hours) |
3-4 |
| CIS 218 |
E-Commerce Development |
3 |
| FAS 212 |
Visual Fashion Merchandising |
3 |
| MGT 111 |
Introduction to Business
Organization |
3 |
| MGT 154 |
Small Business Management
|
3 |
| MGT 160 |
Principles of Supervision
|
3 |
| MKT 140 |
Principles of Professional
Selling |
3 |
| MKT 245 |
Principles of
Marketing |
3
|
| PLS 222 |
Intellectual
Property |
3
|
